What is the start Date?
Choose a Semester

Our next batch for newly passed out Graduates and working Professionals start in APRIL 2020.

What is the Duration?
Course Duration

3 Month Courses for every batch. 2 Days a Week or 1 Day a Week depending on the type of Course you choose.

How much are the Fees?
Fee Structure

INR. 35,000 for Fresh Graduates or Working Professionals. Installment Plans are available.

PROVEN PRACTICAL TRAINING

The Search Engine Marketing Specialist Course Covers the following modules
module
Cost per impression (CPI)

What is Cost per Impression?
Why is the cost per impression is used?
Understanding how advertisers pay for each ad appearance.
In detail learning about Pay per Impression (PPI) or Pay per Mille (PPM).

module
Cost per Click (CPC)

Introduction to Cost per click (CPC).
How Cost per Click works?
Why CPC is important and for PPC campaigns?
How to calculate CPC?
To learn about CPC in Google AdWords.
Importance of CPC in Search Advertising.
Practice on Google AdWords.
Build your own Ads.

module
Cost per Action (CPA)

Introduction to Cost per Action (CPA).
Why Cost per Action (CPA) was introduced?
How it overcomes the problem of click fraud?
Main objective of CPA.
Understanding Pay per action (PPA) or Pay per Lead (PPL) concept.
Hand on Google AdWords to learn CPA.

module
Keyword Research and budget forecasting

What is Keyword research in search engine?
What is the objective of Keyword Research?
Methods to find keywords using tools.
Learning Google AdWords platform to search keywords.
Definition of historical metrics & forecasts.
Learn to get metrics and forecasts for the keywords.
Understanding the basics of keyword Planner.
How Google Keyword Planner works?
Create and manage your keyword plan.

module
Google Ad Panel, Campaign setup and ad copywriting

Introduction to Google Ad Panel.
How to use Google AdWords?
Defining Campaign setup in Google AdWords.
Google Ads Campaign structure.
Campaign Management techniques.
What is the Google Display Network?
Understanding the competition and positioning strategies.
Learn about Budgeting, search and content syndication. Optimization of Display ads.
How to integrate Google Ads with Google Analytics.
Hands-on Google AdWords and Google Analytics.

module
Tracking and performance reporting

How to track the performance?
What is the Objective of Tracking?
Learn about other campaigns from click to a transaction.
Why are reports being prepared?
Reports Making Skills.
Learning of tools for tracking.
Understanding concepts of Rate of Interest (ROI).
Hands-on Tracking tools and the making of reports.


Search-Engine-Marketing-Course
SEARCH ENGINE MARKETING

Become a ‘Search Marketing Specialist’, by learning all aspects of SEO (Search Engine Optimization) and SEM (Search Engine Marketing).

FULL COURSE DESCRIPTION
Social-Media-Marketing-Course
SOCIAL MEDIA MARKETING

Become a ‘Social Media Specialist’, by learning how to create a Social Media Campaign and run Social Media Ads across Facebook, Instagram, and other mediums.

FULL COURSE DESCRIPTION
Brand-Management-Course
BRAND MANAGEMENT

Become a ‘Brand Manager’ overseeing various ‘Online Marketing Campaigns’ across all forms of Digital Marketing, for the Client or any Agency.

FULL COURSE DESCRIPTION

I’M INTERESTED.
DATES TO BE ANNOUNCED FOR APRIL 2020 BATCH